They had much to prove especially as young indigenous Kenyans attempting to claim a significant stake in an industry that was stereotypical fronted by white Art directors.
‘Hash House Harriers’ below the image of a runner beer mug in hand. Which leaves us to wonder: Who are these people? And how does basic food, cheap booze, naughty songs, disorder, and running all blend (or hash) together?
All these brands were riding on the back of Kenya’s greatest export. Our running champions. That picture was worth millions of dollars. The labor of Kenyan professional athletes continues to build the image of super brands worldwide.