FOUNDERS JOURNEY: THE MAKING OF SARACEN MEDIA OMD
In the art of war, the underdog wins by employing unconventional tactics. Courage may get one to the battle ground but to win takes something extra.
On 1st October, 2002, 15 years ago, a small ad agency with an peculiar name, opened its door to business, in a global industry that munched local upstarts for lunch and spat them out before dinner. Saracen Media came into existence as the audacious dream of 4 young ad agency men daring to create Kenya’s first independent media agency.