About 5 year ago, I encountered a turtle by the banks of the river Yala in Gem district whilst doing farm work. We were five men busy digging, preparing a patch of land by the river to plant arrow roots, when one of the men nearly struck a solid shell that moved. He had discovered a turtle. In all my years since childhood, I had never seen a turtle in these waters and I was pleasantly surprised. The turtle, true to its nature, retreated into its shell as we gathered around to contemplate the best course of action. Two of the men debated on whether it was edible. Perhaps it could be sold for a tidy sum to a group of Chinese road construction workers reputed to pay premier rates for exotic dishes. Another suggested instant death launching into overdrive with his bad omen theories.
Shame on you. It is an amazingly effective word. The simple rebuke, “You should be ashamed of yourself”, uttered by someone in a position of parental authority has the potential to deeply affect the shamed individual. There is an old stereotype about African parents. Do what you must but do not bring shame to the family name. That is how we ended up with the black sheep characterization. African parents particularly of the staunch religious ilk had a low tolerance for non conforming behaviour.
On March 1, 2018, two weeks after its release, Black Panther movie was approaching a billion dollars in ticket sales. 10 days in, the movie leapt past the $400 million mark in domestic box office in the USA and over $700 million across the world. That is Stars Wars territory but with an All Black Cast to boot in a Marvel feature. This is the movie equivalent to the US Dream Team, at the 1992 Olympics at Barcelona. Never before had a finer group of talented basketballers come together and when they did, they took the world by storm. Black Panther is having its dream team moment as the showcase for black excellence and representation in cinema.
Who am I? Am I “Catholic”? Am I “Christian”? Am I Kikuyu? Or am I “Kenyan”? Or am I all of them at once? Or the other way around?
Am I “African”? Or am I “Bantu”? Or does it depend on time of day? On place? Or on who’s asking? What is an African?
Who are you? Somali? Kenyan-Somali? Somalian-Somali? Somaliland-Somali? Cushite? Who decides?
Luo? Ugandan? Ugandan-Luo? Kenyan-Luo? Tanzanian-Luo? Nilote? Who decides?
Who are we? Blacks? Africans? Kenyans? Somalis? Arabs? African-Arabs? Who decides?
Who are they? British? Kenyan-British? Foreigners? Kikuyu? Immigrants? JoLuo? French? Italian? Ndorobo? Europeans? Whites? Who decides?
What should we be? Can we decide? Does it matter?
What makes us connect? What connects us?
FOUNDERS JOURNEY: THE MAKING OF SARACEN MEDIA OMD
In the art of war, the underdog wins by employing unconventional tactics. Courage may get one to the battle ground but to win takes something extra.
On 1st October, 2002, 15 years ago, a small ad agency with an peculiar name, opened its door to business, in a global industry that munched local upstarts for lunch and spat them out before dinner. Saracen Media came into existence as the audacious dream of 4 young ad agency men daring to create Kenya’s first independent media agency.